Travel

The National Parks Are Fashion Now-But Who Benefits?

From Acadia to Yosemite, the parks have become a brand unto themselves. But not all merch is legitimate merch.

Parks Project
Parks Project
Parks Project

If you haven’t noticed, national parks are having a moment. Park visitation has soared, camping is cool again, and the National Park Service’s X account has gotten downright quippy. There’s even a new hit podcast by the Washington Post that explores the complicated history of the parks. And then, of course, there’s the merch-lots and lots of it-from “Yosemite” sweatshirts to tees emblazoned with “Arches” and “Zion.” Some of these items are official gear sold by the parks themselves, but many of them are not.

Enthusiasts do not have to be anywhere near a pine tree or mountain to see parks pop up on shirts, mugs, and stickers. From national park-centric retailers that donate proceeds to the parks and sustainability efforts (like The Landmark Project and the Parks Project) to a “Montana National Parks Adventure” sweatshirt you can buy at Forever 21, color-blocked sunsets and park names are now a top fashion choice.

This rise in the coolness factor of national parks has left many visitors wondering who their purchases benefit: The parks themselves, or the pockets of private companies. It turns out the answer is complicated. Jeff Stebbins, a public affairs specialist at Grand Canyon National Park, says there are two authorized concessioners for the park (Xanterra and Delaware North) that provide merchandise at park gift shops and other hospitality services with the full support of the National Parks Service (NPS). For park stans looking for official collaborations across the country, he directs consumers to check out the NPS’s list of authorized concessioners.

Many National Park Service sites utilize third-party vendors in this way, and the relationship between the two can be confusing for shoppers. In Philadelphia, for example, Independence National Historic Park (which is managed by the NPS) has a third party vendor manage merch. Laura Smythe, the communications manager for Visit Philadelphia, explains how various local organizations work together. “The retail store at Independence Visitor Center is managed by a company called Event Network, and that contract is managed by the folks at Philadelphia Visitor Center Corp., a nonprofit.” The nonprofit receives a portion of the proceeds of sales, which benefits the park directly.

Parks Project
Parks Project
Parks Project

The NPS also officially partners with some online retailers, like the aforementioned Parks Project, which has been donating proceeds to the parklands in an official capacity since 2016. They’ve given over $2 million to the parks to date. There are also smaller organizations, such as Asheville’s Nature Bound Co., that do not officially partner with the NPS but do donate a portion of their sales to conservation efforts. For each tee purchased, Nature Bound Co. plants a tree through One Tree Planted.

As to why this merch is flooding the market? Author Emily Pennington spent hundreds of hours on the road visiting every national park in 2020, which she chronicles in her memoir  Feral: Losing Myself and Finding My Way in America’s National Parks. She says the merch trend makes sense to her as someone who has spent years in love with these public lands. “I think it’s a complicated combination of millennial trends that are coming to light as this generation firmly enters their 30s, to be honest.”

She says that travel itself has become a status symbol for a generation that has been priced out of the real estate market. “The national parks provide a serene-and social media-friendly, in many cases-antithesis to our smart phone-addled city lives, and that seems to be stoked by other economic issues facing younger generations. I think park merchandise is one way of showing pride for something you love.”

Hawai‘i Pacific Parks Association
Hawai‘i Pacific Parks Association
Hawai‘i Pacific Parks Association

She encourages visitors to do their research and shop responsibly while following this trend, though, ensuring the proceeds of their purchases go to helping the parks. “Some of them give back 10% of profits to trail building initiatives or to the National Park Foundation, which is a great start, but it’s a drop in the bucket compared to supporting small businesses in and around the parks themselves.”

Pennington’s own favorite piece of park merch comes directly from a park gift shop. “When I completed the John Muir Trail in 2021, I finished sore, sweaty, and tired in Yosemite Valley and found a trippy John Muir quotation graphic on a cheap unisex T-shirt in the gift shop.” Filthy and worn out, she swapped tops before heading home. “I bought it immediately to mark the occasion and loved the feeling of finally getting to wear a clean t-shirt on the shuttle ride back to my car.”

That said, no matter how much you love America’s national parks, it’s worth getting a complete picture of how and why they exist before shelling out for merch. Karl Jacoby is a professor of American History in the Department of History and Center for the Study of Ethnicity and Race at Columbia University. In his book  Crimes Against Nature: Squatters, Poachers, Thieves, and the Hidden History of American Conservation, he takes a deep dive into the complicated history of the National Park Service.

National Park Service
National Park Service
National Park Service

“Despite the popular idea that the National Parks protect wilderness, they actually created wilderness through the removal of Indigenous peoples from the landscape,” he explains. Jacoby says this does not mean it is wrong to enjoy the parks-or their tee shirts-but wants people to be aware and always learning. “One needs to be alert to the history of the parks, and realize that what you are seeing is not primordial nature but rather a created landscape that came about at considerable cost to Native nations.”

Jacoby says that despite their deeply political past, the parks can feel like a neutral good to today’s travelers. “National parks play powerful roles in American culture as reservoirs of supposedly pristine nature, places untouched by either humans or history,” he says. “As a result for many Americans, the parks are places where they feel most in contact with what we might call the sacred or the divine-with Nature with a capital N. I suspect that this is why the parks are growing in popularity. At a time of political polarization, they seem to offer a retreat from the all-too-human world that surrounds us on a daily basis.”Want more Thrillist? Follow us on InstagramTikTokTwitterFacebookPinterest, and YouTube.

Meg St-Esprit is a contributor for Thrillist.

Travel

Ditch your Phone for ‘Dome Life’ in this Pastoral Paradise Outside Port Macquarie 

A responsible, sustainable travel choice for escaping big city life for a few days.

nature domes port macquarie
Photo: Nature Domes

The urge to get as far away as possible from the incessant noise and pressures of ‘big city life’ has witnessed increasingly more of us turn to off-grid adventures for our holidays: Booking.com polled travellers at the start of 2023 and 55% of us wanted to spend our holidays ‘off-grid’.  Achieving total disconnection from the unyielding demands of our digitised lives via some kind of off-grid nature time—soft or adventurous—is positioned not only as a holiday but, indeed, a necessity for our mental health. 

Tom’s Creek Nature Domes, an accommodation collection of geodesic domes dotted across a lush rural property in Greater Port Macquarie (a few hours’ drive from Sydney, NSW), offers a travel experience that is truly ‘off-grid’. In the figurative ‘wellness travel’ sense of the word, and literally, they run on their own independent power supply—bolstered by solar—and rely not on the town grid. 

Ten minutes before you arrive at the gates for a stay at Tom’s Creek Nature Domes, your phone goes into ‘SOS ONLY’. Apple Maps gives up, and you’re pushed out of your comfort zone, driving down unsealed roads in the dark, dodging dozens of dozing cows. Then, you must ditch your car altogether and hoist yourself into an open-air, all-terrain 4WD with gargantuan wheels. It’s great fun being driven through muddy gullies in this buggy; you feel like Laura Dern and Jeff Goldblum in Jurassic Park.  As your buggy pulls in front of your personal Nature Dome, it’s not far off that “Welcome…to Jurassic Park” jaw-dropping moment—your futuristic-looking home is completely engulfed by thriving native bushland; beyond the outdoor campfire lie expansive hills and valleys of green farmland, dotted with sheep and trees. You’re almost waiting to see a roaming brachiosaurus glide past, munching on a towering gum tree…instead, a few inquisitive llamas trot past your Dome to check out their new visitor. 

To fully capture the awe of inhabiting a geodesic dome for a few days, a little history of these futuristic-looking spherical structures helps. Consisting of interlocking triangular skeletal struts supported by (often transparent) light walls, geodesic domes were developed in the 20th century by American engineer and architect R. Buckminster Fuller, and were used for arenas. Smaller incarnations have evolved into a ‘future-proof’ form of modern housing: domes are able to withstand harsh elements due to the stability provided by the durable materials of their construction and their large surface area to volume ratio (which helps minimize wind impact and prevents the structure from collapsing). As housing, they’re also hugely energy efficient – their curved shape helps to conserve heat and reduce energy costs, making them less susceptible to temperature changes outside. The ample light let in by their panels further reduces the need for artificial power. 

Due to their low environmental impact, they’re an ideal sustainable travel choice. Of course, Tom’s Creek Nature Domes’ owner-operators, Cardia and Lee Forsyth, know all this, which is why they have set up their one-of-a-kind Nature Domes experience for the modern traveller. It’s also no surprise to learn that owner Lee is an electrical engineer—experienced in renewable energy—and that he designed the whole set-up. As well as the off-grid power supply, rainwater tanks are used, and the outdoor hot tub is heated by a wood fire—your campfire heats up your tub water via a large metal coil. Like most places in regional Australia, the nights get cold – but rather than blast a heater, the Domes provide you with hot water bottles, warm blankets, lush robes and heavy curtains to ward off the chill.

nature domes port macquarie
Photo: Nature Domes

You’ll need to be self-sufficient during your stay at the Domes, bringing your own food. Support local businesses and stock up in the town of Wauchope on your drive-in (and grab some pastries and coffee at Baked Culture while you’re at it). There’s a stovetop, fridge (stocked as per a mini bar), BBQs, lanterns and mozzie coils, and you can even order DIY S’More packs for fireside fun. The interiors of the Domes have a cosy, stylish fit-out, with a modern bathroom (and a proper flushing toilet—none of that drop bush toilet stuff). As there’s no mobile reception, pack a good book or make the most of treasures that lie waiting to be discovered at every turn: a bed chest full of board games, a cupboard crammed with retro DVDs, a stargazing telescope (the skies are ablaze come night time). Many of these activities are ideal for couples, but there’s plenty on offer for solo travellers, such as yoga mats, locally-made face masks and bath bombs for hot tub soaks. 

It’s these thoughtful human touches that reinforce the benefit of making a responsible travel choice by booking local and giving your money to a tourism operator in the Greater Port Macquarie Region, such as Tom’s Creek Nature Domes. The owners are still working on the property following the setbacks of COVID-19, and flooding in the region —a new series of Domes designed with families and groups in mind is under construction, along with an open-air, barn-style dining hall and garden stage. Once ready, the venue will be ideal for wedding celebrations, with wedding parties able to book out the property. They’ve already got one couple—who honeymooned at the Domes—ready and waiting. Just need to train up the llamas for ring-bearer duties! 

An abundance of favourite moments come to mind from my two-night stay at Tom’s Creek: sipping champagne and gourmet picnicking at the top of a hill on a giant swing under a tree, with a bird’s eye view of the entire property (the ‘Mountain Top picnic’ is a must-do activity add on during your stay), lying on a deckchair at night wrapped in a blanket gazing up at starry constellations and eating hot melted marshmallows, to revelling in the joys of travellers before me, scrawled on notes in a jar of wishes left by the telescope (you’re encouraged to write your own to add to the jar). But I’ll leave you with a gratitude journal entry I made while staying there. I will preface this by saying that I don’t actually keep a gratitude journal, but Tom’s Creek Nature Domes is just the kind of place that makes you want to start one. And so, waking up on my second morning at Tom’s —lacking any 4G bars to facilitate my bad habit of a morning Instagram scroll—I finally opened up a notebook and made my first journal entry:

‘I am grateful to wake up after a deep sleep and breathe in the biggest breaths of this clean air, purified by nature and scented with eucalyptus and rain. I am grateful for this steaming hot coffee brewed on a fire. I feel accomplished at having made myself. I am grateful for the skittish sheep that made me laugh as I enjoyed a long nature walk at dawn and the animated billy goats and friendly llamas overlooking my shoulder as I write this: agreeable company for any solo traveller. I’m grateful for total peace, absolute stillness.” 

Off-grid holiday status: unlocked.

Where: Tom’s Creek Nature Domes, Port Macquarie, 2001 Toms Creek Rd
Price: $450 per night, book at the Natura Domes website.

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