Travel

This Las Vegas Grocery Store Is Actually a Giant Trippy Funhouse

Meow Wolf's Omega Mart is not what it seems.

Photo courtesy of Kate Russell
Photo courtesy of Kate Russell
Photo courtesy of Kate Russell

It looks like an ordinary grocery store, but then you examine what’s on the shelves: A sparkling drink called Liquid Death, a laundry detergent called Plausible Deniability, a Warhol-esque display of Camel’s Meal Substitute Sop. The steaks behind the meat counter are red, white, and blue. Walk past a toxic spill blocked off with caution tape and into the produce section, where you peer into one end of a kaleidoscopic squash. And over in personal care there’s an actual deodorant from a brand called Future Contact; this particular scent is “Initiation.”

“We wanted a real deodorant, and we wanted it to be human-scented,” says Emily Montoya, laughing. “The idea is that it’s a deodorant for aliens who are posing as humans.”

This is Omega Mart, a new dystopian installation from the Santa Fe-based arts collective Meow Wolf, of which Montoya is a co-founder and Senior VP of Brand. You’ll find it in Area 15, a futuristic adult Disneyland just minutes away from the Las Vegas strip. (Other attractions in the high-tech complex include a psychedelic barcade, flying simulator, and an immersive Van Gogh digital art show.) More than just an Instagrammable grocery store, Omega Mart is an amalgamation of 60 different environments created by 350 artists, with a soundtrack by musicians including Brian Eno and Beach House. Stumble through a refrigerator of Omega sodas and into an extraordinary alternate reality where nothing is as it seems.

Photo courtesy of Kate Russell
Photo courtesy of Kate Russell
Photo courtesy of Kate Russell

Saying that Meow Wolf (a name created by pulling two random names out of a hat) does “large-scale immersive installations” barely scratches the surface. These visionary misfits create whole new worlds, complete with elaborate (hard to follow, totally bonkers) narratives. Formed in 2008 by a rag tag group of artists trying to make a name for themselves in Santa Fe, the collective made headlines in 2016 with their first permanent installation, The House of Eternal Return. Opened in a former bowling alley and partly funded by none other than George R.R. Martin, the sprawling space holds 70 rooms of hallucinatory, interactive art loosely themed around a mysterious storyline-plus a bar and concert stage for live shows. 

It’s a must-visit in Santa Fe, and after an extended hiatus in 2020, they’ve finally reopened with reduced-capacity and Covid protocols. They’ve even integrated hand sanitizer into the design concept so as not to break the illusion: “We had artists paint over the hand sanitizer to make it look like a piece of ground floating, with mushrooms growing out of it,” Montoya says.

Photo courtesy of Omega Mart
Photo courtesy of Omega Mart
Photo courtesy of Omega Mart

Opened this February, Omega Mart is the second permanent installation to come out of Meow Wolf (a third will open in Denver later this year). But the concept dates back to 2009 when it was first executed in a Santa Fe warehouse. “It was like, let’s be irreverent. Let’s do this artist commentary on grocery stores,” explains Montoya. “The shelves were made out of plywood and cinder blocks, and we would save old milk gallons and fill them with rainbow paint water and write in Sharpie, like, ‘elk milk’ on them.” 

For its second iteration in 2012, the group rented retail space in a shopping center and collaborated with an educational outreach program to come up with the products. “The kids would create just insane things, like a ‘Giant Sponge in a Box for Cows that Have Been Abducted,'” Montoya recalls. “We would design them and put them on the shelves.” The collective even took out ads in local papers offering “Nationally Localized Products” and “Organically Recommended Produce,”  with no mention of Meow Wolf.  

“It was like ‘Omega Mart comes to Santa Fe!'” says Montoya. “And everybody thought it was real! We had actual grocery stores that were scared we would be their competition.”

Photo courtesy of Laurent Velazquez
Photo courtesy of Laurent Velazquez
Photo courtesy of Laurent Velazquez

This Las Vegas Omega Mart is a tad more high budget. Meow Wolf’s executive team now includes former bigwigs from Goldman Sachs, Disney, and LucasArts; in 2019, they closed a $158 million investment round

But, it’s still Meow Wolf, so expect an over-the-top experience where accidentally-opened portals lead to sensory playgrounds with sinister subplots. “The whole story is that Omega Mart is America’s most Exceptional Grocery Store, and they’re portraying everything as if it is normal,” says Montoya. “But what has actually happened is that they are a subsidiary of this bigger cyber-spiritual mega corporation called Dramcorp, and Dramcorp, in trying to innovate the supply chain, has introduced technology that has essentially opened a portal.” 

Entry costs $45 ($35 if you’re a Nevada resident). Toast your victory over Dramcorp’s HR robot at the hidden Datamosh bar, serving cocktails like Old Fashioned Spray or the Meowjito. And take some Omega products home with you-like “Who Told You This Was Butter,” a home freshening spray scented like butter, or the P-2000 cracker spackle. “It will repair any kind of crack in the surface of any kind of a cracker,” Montoya says. “It’s also more commonly known as peanut butter.” She also recommends the nut-free salted peanuts. (Salt. It’s just a can of salt.) Want more Thrillist? Follow us on InstagramTwitterPinterestYouTubeTikTok, and Snapchat!

Vanita Salisbury is Thrillist’s Senior Travel Writer. She would probably drink the blue cocktail.

Travel

Ditch your Phone for ‘Dome Life’ in this Pastoral Paradise Outside Port Macquarie 

A responsible, sustainable travel choice for escaping big city life for a few days.

nature domes port macquarie
Photo: Nature Domes

The urge to get as far away as possible from the incessant noise and pressures of ‘big city life’ has witnessed increasingly more of us turn to off-grid adventures for our holidays: Booking.com polled travellers at the start of 2023 and 55% of us wanted to spend our holidays ‘off-grid’.  Achieving total disconnection from the unyielding demands of our digitised lives via some kind of off-grid nature time—soft or adventurous—is positioned not only as a holiday but, indeed, a necessity for our mental health. 

Tom’s Creek Nature Domes, an accommodation collection of geodesic domes dotted across a lush rural property in Greater Port Macquarie (a few hours’ drive from Sydney, NSW), offers a travel experience that is truly ‘off-grid’. In the figurative ‘wellness travel’ sense of the word, and literally, they run on their own independent power supply—bolstered by solar—and rely not on the town grid. 

Ten minutes before you arrive at the gates for a stay at Tom’s Creek Nature Domes, your phone goes into ‘SOS ONLY’. Apple Maps gives up, and you’re pushed out of your comfort zone, driving down unsealed roads in the dark, dodging dozens of dozing cows. Then, you must ditch your car altogether and hoist yourself into an open-air, all-terrain 4WD with gargantuan wheels. It’s great fun being driven through muddy gullies in this buggy; you feel like Laura Dern and Jeff Goldblum in Jurassic Park.  As your buggy pulls in front of your personal Nature Dome, it’s not far off that “Welcome…to Jurassic Park” jaw-dropping moment—your futuristic-looking home is completely engulfed by thriving native bushland; beyond the outdoor campfire lie expansive hills and valleys of green farmland, dotted with sheep and trees. You’re almost waiting to see a roaming brachiosaurus glide past, munching on a towering gum tree…instead, a few inquisitive llamas trot past your Dome to check out their new visitor. 

To fully capture the awe of inhabiting a geodesic dome for a few days, a little history of these futuristic-looking spherical structures helps. Consisting of interlocking triangular skeletal struts supported by (often transparent) light walls, geodesic domes were developed in the 20th century by American engineer and architect R. Buckminster Fuller, and were used for arenas. Smaller incarnations have evolved into a ‘future-proof’ form of modern housing: domes are able to withstand harsh elements due to the stability provided by the durable materials of their construction and their large surface area to volume ratio (which helps minimize wind impact and prevents the structure from collapsing). As housing, they’re also hugely energy efficient – their curved shape helps to conserve heat and reduce energy costs, making them less susceptible to temperature changes outside. The ample light let in by their panels further reduces the need for artificial power. 

Due to their low environmental impact, they’re an ideal sustainable travel choice. Of course, Tom’s Creek Nature Domes’ owner-operators, Cardia and Lee Forsyth, know all this, which is why they have set up their one-of-a-kind Nature Domes experience for the modern traveller. It’s also no surprise to learn that owner Lee is an electrical engineer—experienced in renewable energy—and that he designed the whole set-up. As well as the off-grid power supply, rainwater tanks are used, and the outdoor hot tub is heated by a wood fire—your campfire heats up your tub water via a large metal coil. Like most places in regional Australia, the nights get cold – but rather than blast a heater, the Domes provide you with hot water bottles, warm blankets, lush robes and heavy curtains to ward off the chill.

nature domes port macquarie
Photo: Nature Domes

You’ll need to be self-sufficient during your stay at the Domes, bringing your own food. Support local businesses and stock up in the town of Wauchope on your drive-in (and grab some pastries and coffee at Baked Culture while you’re at it). There’s a stovetop, fridge (stocked as per a mini bar), BBQs, lanterns and mozzie coils, and you can even order DIY S’More packs for fireside fun. The interiors of the Domes have a cosy, stylish fit-out, with a modern bathroom (and a proper flushing toilet—none of that drop bush toilet stuff). As there’s no mobile reception, pack a good book or make the most of treasures that lie waiting to be discovered at every turn: a bed chest full of board games, a cupboard crammed with retro DVDs, a stargazing telescope (the skies are ablaze come night time). Many of these activities are ideal for couples, but there’s plenty on offer for solo travellers, such as yoga mats, locally-made face masks and bath bombs for hot tub soaks. 

It’s these thoughtful human touches that reinforce the benefit of making a responsible travel choice by booking local and giving your money to a tourism operator in the Greater Port Macquarie Region, such as Tom’s Creek Nature Domes. The owners are still working on the property following the setbacks of COVID-19, and flooding in the region —a new series of Domes designed with families and groups in mind is under construction, along with an open-air, barn-style dining hall and garden stage. Once ready, the venue will be ideal for wedding celebrations, with wedding parties able to book out the property. They’ve already got one couple—who honeymooned at the Domes—ready and waiting. Just need to train up the llamas for ring-bearer duties! 

An abundance of favourite moments come to mind from my two-night stay at Tom’s Creek: sipping champagne and gourmet picnicking at the top of a hill on a giant swing under a tree, with a bird’s eye view of the entire property (the ‘Mountain Top picnic’ is a must-do activity add on during your stay), lying on a deckchair at night wrapped in a blanket gazing up at starry constellations and eating hot melted marshmallows, to revelling in the joys of travellers before me, scrawled on notes in a jar of wishes left by the telescope (you’re encouraged to write your own to add to the jar). But I’ll leave you with a gratitude journal entry I made while staying there. I will preface this by saying that I don’t actually keep a gratitude journal, but Tom’s Creek Nature Domes is just the kind of place that makes you want to start one. And so, waking up on my second morning at Tom’s —lacking any 4G bars to facilitate my bad habit of a morning Instagram scroll—I finally opened up a notebook and made my first journal entry:

‘I am grateful to wake up after a deep sleep and breathe in the biggest breaths of this clean air, purified by nature and scented with eucalyptus and rain. I am grateful for this steaming hot coffee brewed on a fire. I feel accomplished at having made myself. I am grateful for the skittish sheep that made me laugh as I enjoyed a long nature walk at dawn and the animated billy goats and friendly llamas overlooking my shoulder as I write this: agreeable company for any solo traveller. I’m grateful for total peace, absolute stillness.” 

Off-grid holiday status: unlocked.

Where: Tom’s Creek Nature Domes, Port Macquarie, 2001 Toms Creek Rd
Price: $450 per night, book at the Natura Domes website.

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