You Can Now Find Impossible Beef in Australian Supermarkets

Now you can have Impossible burgers at home.

where to buy impossible beef

In November last year, Impossible burgers arrived in Australia, with Grill’d and Butter creating burgers on their permanent menu. Now, fans of the California-based Impossible Foods can find its flagship product in supermarkets across Australia and Aotearoa New Zealand.

This is the first time Impossible products have been in supermarkets for both countries. According to Impossible Foods, Australia and New Zealand are two of the highest meat-consuming countries in the world, alongside the U.S. and Argentina, by per capita meat consumption.

Named the top plant-based burger by the New York Times, Impossible Beef rivals minced beef from cows with its juicy taste and is versatile in any mince beef recipe, including casseroles, lasagne, chilli, bolognese, pies, or any other minced beef home favourites.

What makes Impossible Beef taste and cook uniquely like meat from animals is a novel ingredient, heme. Heme is the key ingredient that makes Impossible Beef taste like meat and is identical to the heme found naturally in meat from animals. When the heme in Impossible Beef is combined with other elements found in meat — vitamins, amino acids, and sugars — and heated up, it generates flavour and texture that our taste buds and brain recognise as meat. As you cook it, Impossible Beef transforms from raw minced meat into juicy and delicious meat that offers the same taste and versatility as beef from cows.

Impossible Beef is packed with 18.8 grams of protein per serving and is a good source of iron and fibre. It is Kosher, Halal and gluten-free certified, and contains no animal hormones or antibiotics. Compared to the typical 82% meat 18% fat minced beef from cows, Impossible Beef has 35% less total fat and 40% less saturated fat. In addition, Impossible Beef has a 4 out of 5 Health Star Rating (HSR), while 82/18 mince beef from cows has an HSR of 3 out of 5.

Impossible Beef also uses 96% less land, 87% less water, and 89% fewer greenhouse gas emissions compared to beef from cows produced in the U.S.

You can find the Impossible Burger Patties and Impossible Beef in Woolworths today. The burger patties cost $9.50 for two patties and $11.25 for 113 grams of Impossible Beef.

MORE: What’s the Difference Between Impossible Foods and Beyond Meat?

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Mad Mex’s New Menu Item Is Inspired by a Popular Mexican Street Food

mad mex chicken al pastor

Mexican restaurant chain Mad Mex has dropped a new protein, and it’s one of the most popular street foods in Mexico.

Enter, Chicken Al Pastor. It’s traditionally made with pork and grilled on a spinning rotisserie with a pineapple sitting a top, but Mad Mex has put its own spin on it, serving chicken bathed in an Al Pastor marinade with a touch of juicy pineapple.

You can order the protein-packed filling in your favourite burrito, bowl, quesadilla, nachos, or in a taco.

As always, these things are here for a good time, not a long time. Pop into your local Mad Mex restaurant, order delivery or through the Mad Mex app today.

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