Just in time for Harmony Week, VEGEMITE released four new recipes inspired by the cultures that make up Australia, including Italian, Greek, and Vietnamese. Who knew you could add VEGEMITE to stir fry and kebabs. 

As part of the celebration of Australia’s diverse culture, VEGEMITE is also putting our country’s

rich multiculturalism front and centre. The brand has unveiled large-scale outdoor advertising with VEGEMITE’s classic Tastes Like Australia headline translated into the top 10 most spoken languages in the country—Cantonese, Mandarin, Vietnamese, Arabic, Italian, Greek, Tagalog, Hindi, Spanish and English. The multilingual ads will also be posted on social media.

Australia is one of the most multicultural countries in the world. According to data from the Australian Bureau of Statistics, almost half (49%) of Australians were either born overseas or one or both parents were born in a different country. It is not surprising then that there are more than 300 separately identified languages being spoken in Australian homes.

The new VEGEMITE recipes are on the website and social media channels. You are also invited to share your favourite non-traditional dishes using VEGEMITE by posting on Instagram with the hashtag #TastesLikeAustralia.

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