Food and Drink

Here's How You Can Help the Rainforest Just by Drinking

LeoFFreitas / Getty
LeoFFreitas / Getty
LeoFFreitas / Getty

The Brazilian rainforest is in a crisis. In the 500,000 square miles of what was once rainforest along the Atlantic coast, more than 80 percent of the area has been lost to deforestation since 1970. Even more land is damaged by degradation, or the clearing out of trees and brush below the canopy. It’s easy to feel helpless while the destruction rages on thousands of miles away, but there is one thing you can do: drink more cachaça.

Novo Fogo Cachaça is taking a number of steps to restore the rainforest with every bottle purchased in an initiative called “The Un-Endangered Forest.” The company has been coached by a Brazilian conservation biologist to identify native, usually endangered, trees, and Novo Fogo employees are planting them across the distillery’s property and the surrounding town. Additionally, Novo Fogo is funding reforestation efforts with local partners in the area and raising awareness about the downside of using native Brazilian wood for barrel aging.

At first glance, ordering up cachaça to save the rainforest seems counterintuitive. Cachaça companies are, after all, partly responsible for deforestation as they clear large swaths of land to grow sugarcane and produce cachaça. The spirit is made from raw sugarcane, and is the third most produced liquor in the world after soju and vodka. Unaged cachaça is the most common, especially in cocktails like the Caipirinha, but barrel-aged cachaças are available as well. The barrels can be more problematic because they’re often made from Brazilian trees, most of which are on the endangered species list.

All hope is not lost, though. Novo Fogo’s reforestation efforts in its town are a small step in the right direction, and are also a delicious way to help. It’s in the interest of cachaça producers to promote sustainability and build up a healthy landscape around them. Novo Fogo hopes that their initiatives serve as an inspiration. It’s not like you needed an excuse to drink more cachaça and Caipirinhas, but it goes down smoother knowing you’re helping reforestation efforts.

Food and Drink

Red Rooster Is Serving Free Chicken and Piping Hot Cash This Christmas in July

Get your early dose of festive cheer.

Red Rooster Christmas in July
Instagram / @redrooster_au

The cold weather in most parts of Australia coinciding with EOFY celebrations is the closest thing that we’ll get to snowy Christmas vibes. And if you’re in dire need of some festive cheer after the first six months of 2023, grab your ugly sweater and head to your nearest Red Rooster for Xmas in July deals.

From June 29 – July 31, 2023, Red Rooster is serving up free food items, a chance to win $10,000 or one of 10 merch packs valued at $400 and other fun prizes. All you have to do is sign up as a Red Royalty member and spend $5 on at a location near you or online.

Each week there’ll be new delicious deals and prizes to win. The week one deals have already dropped and they’re looking pretty tasty. You can get access to them via your Red Royalty account. The more you purchase, the more chances you have to win.

Spoiler alert: you can get 10 chicken nuggets for free, right now. Brb running to Red Rooster.

Terms and conditions apply. Visit Red Rooster’s Christmas in July to see all the deals.


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