New York

NYC Will See 48 New Hotel Openings This Year with Hopes of a Tourism Rebound

After a rough two years, the hotel and hospitality industry is looking to the future.

Mishella/Shutterstock
Mishella/Shutterstock
Mishella/Shutterstock

New York City’s hospitality industry took a significant hit due to the COVID-19 pandemic. Still, it’s hoping for a brighter 2022 with the return of international tourists and a spate of new hotel openings.

The Wall Street Journal reports that 48 new hotels are expected to open in the five boroughs this year, adding an estimated 6,500 new rooms to the market. This is the second-most nationwide, behind only Austin, Texas. With another 121 new hotels in the planning or construction pipeline, the pandemic hasn’t appeared to slow down investor enthusiasm for hospitality projects in the New York City market.

Some of the hotels slated to open this year include the boutique Wall Street Hotel in the Financial District, a Ritz-Carlton in NoMad, French outlet Hôtel Barrière Le Fouquet’s New York in Tribeca, and the ultra-high-end Aman Hotel in NYC’s iconic Crown Building. They’re all pinning their hopes on a solid tourism rebound as they’re adding rooms to an already crowded market. Despite the pandemic taking a bite out of tourism, there are now only 6.7% fewer hotel rooms operating than in 2019.

The city hit record levels of tourism in 2019, attracting 66.6 million annual visitors and capping off a decade of year-over-year growth that saw the construction of 41,000 new hotel rooms. The pandemic cut the number of tourists by 67 percent in 2020. However, things began to rebound last year thanks to the return of Broadway and other large-scale events and the US reopening its borders to most international tourists

Some have expressed concern that the large number of new hotels could create an over-supply, driving down prices across the board. The Omicron variant once again upended travel plans this holiday season, throwing another wrench into the city’s tourism recovery, and even Governor Kathy Hochul’s recent budget predicted that NYC’s hotel and tourism industries could take up to four years to recover all pandemic job losses.

Still, the increase of new business openings shows that many are optimistic about the city’s ability to draw crowds again.

“The demand drivers have come back,” said Joel Rosen, president of New York-based real estate development and investment company GFI Hospitality, in a recent New York Post interview. “The entertainment and leisure activities bounced back. The restaurants came back to resounding enthusiasm from locals and tourists. There is tremendous pent-up demand to travel. And rates have held pretty steady, which is surprising and helpful.”Want more Thrillist? Follow us on Instagram, Twitter, Pinterest, YouTube, TikTok, and Snapchat.

Chris Mench is an editor focusing on NYC News at Thrillist. You can follow him on Twitter for more of his work.

New York

Scavenge for Peeps Cookies and More Fun Treats in NYC This Easter

The best Easter desserts in NYC this spring include Easter Bunny Churros and Carrot Cake Macarons.

Photo courtesy of Funny Face Bakery
Photo courtesy of Funny Face Bakery
Photo courtesy of Funny Face Bakery

As spring makes its way through New York City, not only do we get to enjoy beautiful weather, stunning cherry blossoms, and cool activities priced at $Free.99, but it’s also the perfect time for some limited-edition desserts.

With Easter fast approaching, bakeries are filling their shops with tons of chocolate eggs, carrot cake-flavoured everything and all types of flavours that offer both nostalgia and innovation within the city’s dessert landscape. After you’ve picked up a cake from the city’s best new bakeries, from Easter Bunny Churros to Carrot Cake Macarons, here are 8 Easter desserts to try in NYC right now.

Photo courtesy of Magnolia Bakery
Photo courtesy of Magnolia Bakery
Photo courtesy of Magnolia Bakery

Magnolia Bakery

Throughout April
Various locations
There’s great news for devotees of Magnolia Bakery’s Classic Banana Pudding: For Easter, the spot is mixing up the iconic dessert’s vanilla pudding with some carrot cake. The Carrot Cake Pudding is filled with freshly grated carrots, coconuts, pineapples, raisins, and walnuts. And if both bananas and carrots aren’t your thing, they’ll be offering their Classic Vanilla Cupcakes in pastel colours with a Cadbury chocolate egg hidden inside.

Photo courtesy of Funny Face Bakery
Photo courtesy of Funny Face Bakery
Photo courtesy of Funny Face Bakery

Funny Face Bakery

Through Easter Sunday
NoHo and Seaport
Known for their celebrity face and meme-worthy decorated cookies, fans of Funny Face Bakery know that a new fun design is always just around the corner. For Easter, they’ve created the adorable Hoppy Easter decorated cookie that resembles a classic box of marshmallow Peeps. Along with that, they also have the return of their fan-favourite Caramel Pretzel Chip cookie flavour, plus a set of three mini-decorated cookies perfect for gifting.

The Doughnut Project

Friday, April 7 through Easter Sunday
West Village
With the ever-changing flavours at The Doughnut Project, it’s super easy to miss out on trying out a new debut. But this Easter weekend, there will be two new flavours available. One is of course, a carrot cake doughnut topped with a cream cheese glaze, and the other is known as the Doughnut Nest-a French cruller “nest” with a cream-filled doughnut hole “egg” in the centre.

Photo by Cole Saladino, courtesy of The Fragile Flour
Photo by Cole Saladino, courtesy of The Fragile Flour
Photo by Cole Saladino, courtesy of The Fragile Flour

The Fragile Flour

Wednesday, April 5 through Easter Sunday
East Village
For stellar vegan desserts this holiday, head to The Fragile Flour, a plant-based bakery and dessert wine bar. They’re known for going all out for each holiday with a variety of new pastry options that you can pair perfectly with a glass of wine. This Easter, they’ll have a whole dessert menu that’s both delicious and gorgeous for posting on IG. The menu includes Stuffed Carrot Cake Cookies, a Lemon Cake (whole or by the slice), some festive cupcakes, and specialty macarons.

Photo courtesy of Kreuther Handcrafted Chocolate
Photo courtesy of Kreuther Handcrafted Chocolate
Photo courtesy of Kreuther Handcrafted Chocolate

Kreuther Handcrafted Chocolate

Through mid April
Midtown
For a luxurious take on Easter chocolates, browse the selections available at Kreuther Handcrafted Chocolate. You can even pick the Easter Signature Chef’s Selection for a special box curated by award-winning chefs. For something other than chocolate, choose between the Carrot Cake Macarons or the cake flavored Easter Marshmallow Trio, both of which are almost too cute to eat.

La Churreria

Throughout April
Nolita
This churro-centric spot is putting the cutest Easter spin on their crispy cinnamon churros by twisting them up into bunnies and bunny ears. At Churreria, choose from a Bunny Churro Lollipop topped with your choice of chocolate or dulce de leche and sprinkles, or the bunny ear churros in the Ube and Matcha ice cream sundae or the Ube Milkshake, both of which are made with ice cream from il laboratorio del gelato.

Photo by Briana Balducci
Photo by Briana Balducci
Photo by Briana Balducci

Lafayette

Throughout April
NoHo
You’ve surely seen this croissant tons of times while scrolling through IG or TikTok, whether it’s the Pain au Chocolat one or the latest of the month. Known as Supr√™mes, these filled croissants went viral and continue to live up to the hype each time a new flavour comes out. April’s flavour-sour cherry amaretto with a Luxardo custard and toasted almonds. While you’ll have to be super early and wait in line during one of their three drops of the day to get a taste, we promise you it’ll be worth it.

Photo courtesy of Levain
Photo courtesy of Levain
Photo courtesy of Levain

Levain

Seasonal
Various locations
We all know the iconic cookies from Levain-they’re gigantic, perfectly crispy and chewy, and well worth the long lines. For spring, the shop is launching a new flavour: Caramel Coconut Chocolate Chip. Filled with gooey caramel chips, fresh shredded coconut, and melty dark chocolate, it’s one you’ve got to try while it’s still around. To further celebrate the new season, all of Levain’s storefronts will be decked out in spring floral displays, serving as the perfect backdrop for pictures.

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Alaina Cintron is an Editorial Assistant at Thrillist. Her work can also be found in Westchester Magazine, Girls’ Life, and Spoon University. When she’s not at her desk typing away, you can find her exploring a local coffee shop or baking a new recipe.

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