While you might not think “Oscar Mayer” and “vegan” belong in the same sentence, the cold cuts manufacturer is tasking customers to lean on the latter. At least for World Vegan Day, and then you can have all the bacon you want-like a lifetime supply worth.
Oscar Mayer is asking fans to avoid bacon on the holiday, while the company itself is removing the pork product from paid advertising and blurring out and censoring any images of the product.
So what is exactly driving this surprising approach besides the obvious assumption it’s a publicity stunt? According to Oscar Mayer, 63% of vegans wish they could eat bacon, and 56% said it was tempting. It’s a gateway meat! Those that choose to avoid it on the holiday on November 1 will be entered to win a lifetime supply of the greasy goodness. It seems sort of counterproductive to the movement if you ask me, but you didn’t ask me.
“Deliciously tempting bacon, smoked with real wood smoke for 12 hours, can be tough for those who wish to give up meat,” Head of North American Brand Communications Anne Field said in the press release. “That’s why we’re doing our part to celebrate World Vegan Day by removing the bacon-y temptation our advertising creates and rewarding those who make the tough choice to abstain from the irresistible. Don’t Bac-On, Bac-Off.”
To enter, comment on either Oscar Mayer’s Facebook or Instagram page, tag two friends, and include hashtags #OscarMayerBacOff #sweepstakes. You can also enter on Twitter by retweeting the brand’s post.
Mexican restaurant chain Mad Mex has dropped a new protein, and it’s one of the most popular street foods in Mexico.
Enter, Chicken Al Pastor. It’s traditionally made with pork and grilled on a spinning rotisserie with a pineapple sitting a top, but Mad Mex has put its own spin on it, serving chicken bathed in an Al Pastor marinade with a touch of juicy pineapple.
You can order the protein-packed filling in your favourite burrito, bowl, quesadilla, nachos, or in a taco.
As always, these things are here for a good time, not a long time. Pop into your local Mad Mex restaurant, order delivery or through the Mad Mex app today.