Austria Is Offering a Year of Free Train Travel in Exchange for Getting This Tattoo

The initiative was launched to promote sustainability.

traumlichtfabrik/Moment/Getty Images
traumlichtfabrik/Moment/Getty Images
traumlichtfabrik/Moment/Getty Images

Festivalgoers who like to travel will likely be fans of this initiative-if they also like the idea of permanent ink, that is.

Austria’s climate minister Leonore Gewesseler is defending an initiative to promote sustainable tourism, and it involves getting a tattoo, Euronews reports. This summer, people who were willing to get a tattoo reading “Klimaticket” (which means “climate ticket,” and is also the name of the travel scheme across Austria) at select festivals received free, Austria-wide train travel for a year.

The way it worked was pretty straightforward. At different events in Austria this summer, including Electric Love Festival in Salzburg, a pop-up tattoo shop welcomed festivalgoers in, and if they got a “Klimaticket” tattoo on site, they received their year-long travel prize. As Euronews reports, officials behind the campaign said that so far six people have gotten the tattoo and received the ticket.

Interest, however, was higher than that, but as per campaign rules, only the first three people per event would be gifted the ticket in exchange for the “Klimaticket” tattoo. The campaign allowed festivalgoers to get other designs, too, including those inspired by public transport, sustainability, and climate change-and those were free as well. You can check out all the eligible designs in the Instagram post below.Some people aren’t convinced of the campaign, and are accusing the initiative of being propaganda pushing Gewessler’s political agenda. Others, however, don’t see it as such a big deal, saying that at the end of the day, a tattoo is a personal choice. Reportedly, Gewessler responded that the initiative is only offered during the day, arguing that it is less likely for festivalgoers to be inebriated then. Additionally, she highlighted that only those over 18 are allowed to participate.

As it is, the campaign is drawing to a close for this year, and it is unclear if it will repeat in 2024.Want more Thrillist? Follow us on InstagramTikTokTwitterFacebookPinterest, and YouTube.

Serena Tara is a Staff Writer on the News team at Thrillist. Follow her on Twitter and Instagram.


Mad Mex’s New Menu Item Is Inspired by a Popular Mexican Street Food

mad mex chicken al pastor

Mexican restaurant chain Mad Mex has dropped a new protein, and it’s one of the most popular street foods in Mexico.

Enter, Chicken Al Pastor. It’s traditionally made with pork and grilled on a spinning rotisserie with a pineapple sitting a top, but Mad Mex has put its own spin on it, serving chicken bathed in an Al Pastor marinade with a touch of juicy pineapple.

You can order the protein-packed filling in your favourite burrito, bowl, quesadilla, nachos, or in a taco.

As always, these things are here for a good time, not a long time. Pop into your local Mad Mex restaurant, order delivery or through the Mad Mex app today.

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