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Matthew McConaughey Could Be the Voice of Your Next Virtual Whiskey Tasting

A familiar voice for your happy hour.

Wild Turkey Tasting

Wouldn’t it be nice to hear Matthew McConaughey‘s rumbling, country voice while sipping on a dram? As an ambassador for Wild Turkey, McConaughey has signed up to speak at your next whiskey tasting online with the help of Google Assistant and Amazon Alexa. Although the Dallas Buyers Club actor won’t be the only voice you will hear. The legendary distilling family, the Russells, in Australia, will take whiskey lovers on a journey from the comfort of home.

The experience offers a new way for Australian bourbon lovers to learn about the heritage and bold award-winning liquid from the mouths of those who know it best.

Whether you want to learn the basics of whiskey or refine your palate, just say to your Amazon Alexa device, “Alexa, enable Wild Turkey Tasting” or to your Google Home or Google Assistant app, “Hey Google, talk to Wild Turkey Tasting”, to be virtually transported to Kentucky. 

The virtual tasting also includes a special message from Wild Turkey’s Creative Director, Matthew McConaughey and is released following Wild Turkey’s new campaign and creative platform,  Trust Your Spirit, that highlights Matthew McConaughey’s journey to discover the true meaning of trusting one’s spirit as he explores the grounds of the Wild Turkey rickhouse and its storied history. 

Unlike other whiskey-focused smart speaker skills that simply share recipes, the Wild Turkey Tasting is uniquely multi-dimensional, channelling the perspectives and authenticity of the Russell family straight from Lawrenceburg, Kentucky.  

The interactive element of the tour also allows users to ask questions from “can I add water to my whiskey?” to “tell me a fun fact about whiskey.” 

Master Distillers Jimmy and Eddie Russell – a beloved father and son distilling duo with a combined 107 years of industry experience between them – personally lend their voices to guide listeners through a curated collection of their Wild Turkey whiskies: Wild Turkey 101, Longbranch, Rare Breed and Kentucky Spirit.

From nosing and tasting to sharing humorous anecdotes that are unapologetically Wild Turkey, the audio tour is meant for both the novice whiskey drinker and the more mature connoisseur. Users not only learn about the different styles of Wild Turkey whiskey, but also about the distilling process, the palate, glassware, and more from the masters themselves. Along the way, the Russell family, Jimmy Russell, Eddie Russell, Bruce Russell and Joann Street share the history of Wild Turkey and the craftsmanship that sets it apart.

For the full experience, have your Wild Turkey 101, Longbranch, Rare Breed and Kentucky Spirit on hand. If you don’t have all four Wild Turkey products, there is also a general whiskey tasting option. 

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News

Mad Mex’s New Menu Item Is Inspired by a Popular Mexican Street Food

mad mex chicken al pastor

Mexican restaurant chain Mad Mex has dropped a new protein, and it’s one of the most popular street foods in Mexico.

Enter, Chicken Al Pastor. It’s traditionally made with pork and grilled on a spinning rotisserie with a pineapple sitting a top, but Mad Mex has put its own spin on it, serving chicken bathed in an Al Pastor marinade with a touch of juicy pineapple.

You can order the protein-packed filling in your favourite burrito, bowl, quesadilla, nachos, or in a taco.

As always, these things are here for a good time, not a long time. Pop into your local Mad Mex restaurant, order delivery or through the Mad Mex app today.

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