Food and Drink

Jim Beam and Budweiser Are Making a Beer Together

Left: monticello / Shutterstock Right: LunaseeStudios / Shutterstock
Left: monticello / Shutterstock Right: LunaseeStudios / Shutterstock
Left: monticello / Shutterstock Right: LunaseeStudios / Shutterstock

The drinks version of Team America is uniting in 2018. Jim Beam and Budweiser are collaborating on a new beer called Budweiser Reserve Copper Lager that’ll be released in the fall, uniting the King of Beers and the world’s best-selling bourbon.

Reserve Copper Lager will be a two-row barley beer that’s aged on Jim Beam barrel staves. The staves, which are pieces of the barrels that once held bourbon, will impart a toasty, nutty, caramel-vanilla flavor on the light beer. Aging on staves is a common way to give a beer bourbon barrel flavors without having to deal with transporting and refilling the used barrels. It’s also a faster method, which means Reserve Copper Lager will be released this year, right around the 85th anniversary of the repeal of Prohibition.

“This partnership feels especially natural given our brands’ common values and the pivotal roles they’ve both played in American history,” Rob Mason, Jim Beam’s vice president of marketing, said in a statement.

The marketing is leaning heavy on the Americana, even though both brands are owned by foreign companies. Budweiser is owned by Belgian-based Anheuser-Busch InBev, and Jim Beam is owned by Beam Suntory, a Japanese company with headquarters in Chicago. But Budweiser and Beam’s history in America stretches back to long before Prohibition.

“Our family distillers have produced ‘America’s Native Spirit’ since 1795, using traditions and techniques passed down through the generations,” Mason said.

Jim Beam has a history of collaborating with beer brands. Booker Noe, who was previously the master distiller of Jim Beam, started a partnership with Goose Island-also owned by Anheuser-Busch InBev-to create their highly regarded Bourbon County Stout series.

You don’t have to wait until the fall to combine Budweiser and Jim Beam bourbon. The companies are teaming up to promote their alcohol side by side in bars as a beer and a shot. The Boilermaker doesn’t currently have a distinct name (Beam and Bud Boilermakers, anyone?), but expect to see a lot more of the two in bars this spring.

Food and Drink

Red Rooster Is Serving Free Chicken and Piping Hot Cash This Christmas in July

Get your early dose of festive cheer.

Red Rooster Christmas in July
Instagram / @redrooster_au

The cold weather in most parts of Australia coinciding with EOFY celebrations is the closest thing that we’ll get to snowy Christmas vibes. And if you’re in dire need of some festive cheer after the first six months of 2023, grab your ugly sweater and head to your nearest Red Rooster for Xmas in July deals.

From June 29 – July 31, 2023, Red Rooster is serving up free food items, a chance to win $10,000 or one of 10 merch packs valued at $400 and other fun prizes. All you have to do is sign up as a Red Royalty member and spend $5 on at a location near you or online.

Each week there’ll be new delicious deals and prizes to win. The week one deals have already dropped and they’re looking pretty tasty. You can get access to them via your Red Royalty account. The more you purchase, the more chances you have to win.

Spoiler alert: you can get 10 chicken nuggets for free, right now. Brb running to Red Rooster.

Terms and conditions apply. Visit Red Rooster’s Christmas in July to see all the deals.


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