“In a market where independent brewers account for less than 10% of Australia’s total beer volume, the GABS Hottest 100 Craft Beer Poll is a massive opportunity to promote the importance of us indies sticking together, ” says Hawke’s co-founder, Nathan Lennon.
“This year’s GABS campaign is our way to also throw some support behind the team at Heaps Normal, who are fostering such an important and inclusive movement through their brand, but who have also been our go-to pals for sharing advice, hugs, laughs & beers during what’s been the craziest year any of us can remember.”
Back in 2020, Heaps Normal made headlines as it launched into the market with its debut 0.5% ABV ‘Quiet XPA’ release, selling out of 500 cases in the first week of trade.
“We’re stoked to join forces with Hawke’s this year to highlight the importance of mateship in both our journeys as indie brewers,” says Andy Miller, CEO and co-founder of Heaps Normal.
“It’s been genuinely humbling to have had such incredible support from our brothers and sisters in the alcoholic craft beer category. Hawke’s has been one of those supporters, so we jumped at the chance to team up.”
“To see an alcohol-free beer earn a place in the Logies of the craft beer industry highlights just how far the conversation around mindful drinking has come.”
This awesome friendship between two epic independent Aussie beer brands that we have totally devoured over the last two years, is truly the positivity we needed entering into 2022. It’s everything we love: local business, ethical production, mindful branding, true friendship and a positive outset.
Utilising social media posts and stickers around Sydney and Melbourne, the two brands have made their friendship, the heart of their campaign.
While both 2020 and 2021 were inevitably some of the toughest years the food and beverage industry, as well as any small business, has seen in a long time, these two brands; Hawke’s and Heaps Normal, are looking at the positives, and taking a moment to appreciate the role of friendship in the success of a business.
To vote for beer and mateship in this year’s GABS Hottest 100, vote Hawke’s Patio Pale and Heaps Normal Quiet XPA at either #1 or #2, and complete your ballot by voting for any of your other favourite indie beer. You can vote online here.
If you’re a bit behind and still need to try these delicious independent Aussie beers, here’s where you can buy them:
Mexican restaurant chain Mad Mex has dropped a new protein, and it’s one of the most popular street foods in Mexico.
Enter, Chicken Al Pastor. It’s traditionally made with pork and grilled on a spinning rotisserie with a pineapple sitting a top, but Mad Mex has put its own spin on it, serving chicken bathed in an Al Pastor marinade with a touch of juicy pineapple.
You can order the protein-packed filling in your favourite burrito, bowl, quesadilla, nachos, or in a taco.
As always, these things are here for a good time, not a long time. Pop into your local Mad Mex restaurant, order delivery or through the Mad Mex app today.