Food and Drink

Blue Moon's Creator Will Release a Marijuana Beer in 2018

Anthony Tumminello / EmEye / Getty
Anthony Tumminello / EmEye / Getty
Anthony Tumminello / EmEye / Getty

The man who made Blue Moon is going marijuana green. Keith Villa, who created the Belgian-style beer for MillerCoors, recently launched a company called Ceria Beverages that will make a line of non-alcoholic, cannabis-infused craft beer.

Ceria will be headquartered in a Denver suburb near Coors Field where Villa created the original Blue Moon. Villa’s location is important, because his new product will use THC, the psychoactive compound in cannabis, not CBD, the relaxing but non-psychoactive compound in marijuana.

“CBD is not the component that most consumers look for,” Villa told Brewbound. “It certainly has its merits, but the THC is what gives people that buzz, which is similar to the alcohol buzz that people get from beer, spirits and wine. A lot of consumers of cannabis look for that buzz.”

Villa, who left MillerCoors late last year, told Brewbound that he and his wife have invested a “significant” amount of money into the company to get it up and running.

The approach is similar to what Rebel Coast Winery in California did with its THC packed Sauvignon Blanc. Rebel Coast’s non-alcoholic wine tastes like wine, and essentially serves as a wine that gets you high rather than drunk. Villa has had his work cut out for him making the process work for beer, though, telling Brewbound, “It’s tough to make good tasting non-alcoholic beer.” He’s been working on test batches using different types of cannabis extracts, some with a full-on weed flavor and others without. Once production starts, he’ll have the beer contract brewed at another brewery, remove the alcohol himself and then send it to a marijuana dispensary to infuse the THC and other cannabinoids.

Villa’s products will be available in Colorado by the end of 2018, with plans to expand to other states where recreational cannabis is legal. Cracking a cold one with friends in Colorado will soon be even more chill.

Food and Drink

Red Rooster Is Serving Free Chicken and Piping Hot Cash This Christmas in July

Get your early dose of festive cheer.

Red Rooster Christmas in July
Instagram / @redrooster_au

The cold weather in most parts of Australia coinciding with EOFY celebrations is the closest thing that we’ll get to snowy Christmas vibes. And if you’re in dire need of some festive cheer after the first six months of 2023, grab your ugly sweater and head to your nearest Red Rooster for Xmas in July deals.

From June 29 – July 31, 2023, Red Rooster is serving up free food items, a chance to win $10,000 or one of 10 merch packs valued at $400 and other fun prizes. All you have to do is sign up as a Red Royalty member and spend $5 on at a location near you or online.

Each week there’ll be new delicious deals and prizes to win. The week one deals have already dropped and they’re looking pretty tasty. You can get access to them via your Red Royalty account. The more you purchase, the more chances you have to win.

Spoiler alert: you can get 10 chicken nuggets for free, right now. Brb running to Red Rooster.

Terms and conditions apply. Visit Red Rooster’s Christmas in July to see all the deals.


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