Have you seen some of Australia’s big things recently? You know, the Big Banana, the Big Pineapple, the Big Guitar? We have, and they’re looking…festive.
The Big Golden Guitar in Tamworth, home of country music, has been electrified with a show-stopping light projection and supersized presents, with Christmas carols playing to the delight of passers-by.
In Queensland, the world-famous Big Pineapple in Woombye is dressed up as a giant Christmas tree with tinsel, baubles, colourful lights, and a big blue star sitting on top for the final festive flourish.
So who’s the culprit of the anti-Grinch Christmas makeovers? We found out it’s BIG W, all in the name of its Christmas campaign ‘Make a Little Magic.’
The campaign’s TV ad, launching today, follows a young boy named Noel who, with magical ‘Santa Hands’, has the ability to turn everyday objects ‘Christmassy’ with one touch.
This Christmas BIG W is not only celebrating the transformative power of Christmas but also embracing the fun of the season by helping to spread a little joy in a BIG way. We know that Aussies and visitors alike have a fascination with Australia’s iconic Big Things, so what better way of introducing the story of Santa Hands to the country than by turning our most iconic supersized landmarks into magical Christmas spectacles,” said Claire West, Head of Marketing—Brand & Strategy at BIG W.
You can head to the Big Pineapple and Big Golden Guitar to experience BIG W’s BIG magical Christmas takeover for yourself and share the magic with #santahands.
Mexican restaurant chain Mad Mex has dropped a new protein, and it’s one of the most popular street foods in Mexico.
Enter, Chicken Al Pastor. It’s traditionally made with pork and grilled on a spinning rotisserie with a pineapple sitting a top, but Mad Mex has put its own spin on it, serving chicken bathed in an Al Pastor marinade with a touch of juicy pineapple.
You can order the protein-packed filling in your favourite burrito, bowl, quesadilla, nachos, or in a taco.
As always, these things are here for a good time, not a long time. Pop into your local Mad Mex restaurant, order delivery or through the Mad Mex app today.