FruChoc was meant to be a solution to a problem but 70 years on, it has become a South Australian icon—even prompting a FruChoc Appreciation Day which is celebrating its 10th year.
In 1948, the chocolate-covered apricot balls were developed by the Menz family as a way of using up the excess fruit coming from the wine regions including the Barossa Valley. Little did they know, people would fall in love with them and eventually earned legendary status in the state. Today, 100 million are made annually. In 2005, the legendary brand was certified as an ‘Icon of South Australia’, joining the ‘Bank SA Heritage Icons’ list.
On Friday, 1 October 2021, South Australians gathered at Rundle Mall to celebrate FruChoc Appreciation Day. Fans showed up in droves, for festivities and hear the results of Robern Menz calling on the SA Premier to turn the day into a public holiday for all South Australians.
To date, thousands of people have signed the petition and SA Premier, Steven Marshall has reacted on social media, but Robern Menz is urging more South Aussies to get involved.
“What we’ve learnt over the last ten years is that people really love an excuse to dig in and enjoy more FruChocs than usual on FruChocs Appreciation Day,” said Robern Menz CEO, Phil Sims.
While FruChoc Appreciation Day is not yet a public holiday, fans claimed they will try again next year.
Superfan Josh Arbon has fond memories of his mum stashing FruChoc’s in the draw. One day he decided to try one and has since, been unable to stop.
“They’re just one of those chocolates you could eat a bag of and then have another without feeling bad,” he said.
To understand just how big FruChoc is in South Australia, take a look at their Facebook page which has 72,000 followers and an “appreciation society” which boasts 16,000 card-holding members.
Although, that’s incomparable to Arbon’s love of the sweet treat, which he cemented with a FruChoc tattoo.
“It’s a big old FruChoc packet, although it’s not the only SA icon tattoo I have,” said Arbon.
“I have 13. I started with the west end and brainstormed some ideas on a few other SA icons. The FruChoc tattoo is the second one I did. I actually got a fresh one the other day of the Triple MMM logo. They invited me to do it live in the studio, and I couldn’t resist.”
During the festivities, FruChocs collaborated with a local restaurant, Seafire on the Marina to unveil a unique and jaw-dropping FruChocs flavoured dry age steak for the extreme FruChoc lovers, accompanied by a FruChoc inspired dessert and cocktail.
“FruChocs are an iconic South Australian treat, and when the opportunity presented itself to collaborate with our unique flavoured dry-aged steaks, we couldn’t be more excited! It’s a chance for customers to enjoy two of their favourite flavours in an exciting new way,” said co-owner of Seafire on the Marina, Justin Daysh.
The FruChoc craze has prompted craft beers, scented candles, and variations of FruChoc, including a white chocolate raspberry flavour.
The cold weather in most parts of Australia coinciding with EOFY celebrations is the closest thing that we’ll get to snowy Christmas vibes. And if you’re in dire need of some festive cheer after the first six months of 2023, grab your ugly sweater and head to your nearest Red Rooster for Xmas in July deals.
From June 29 – July 31, 2023, Red Rooster is serving up free food items, a chance to win $10,000 or one of 10 merch packs valued at $400 and other fun prizes. All you have to do is sign up as a Red Royalty member and spend $5 on at a location near you or online.
Each week there’ll be new delicious deals and prizes to win. The week one deals have already dropped and they’re looking pretty tasty. You can get access to them via your Red Royalty account. The more you purchase, the more chances you have to win.
Spoiler alert: you can get 10 chicken nuggets for free, right now. Brb running to Red Rooster.