Food and Drink

A Leonardo DiCaprio-Backed Plant-Based UK Burger Chain Debuts a NYC Pop-Up

Located inside the Urbanspace food hall, it's set to run for the next six months.

Photo courtesy of Neat Burger
Photo courtesy of Neat Burger
Photo courtesy of Neat Burger

The ongoing COVID-19 pandemic continues to fluctuate rapidly and NYC currently is experiencing a rise in infection rates due to Omicron variants. If you’re venturing out, triple-check safety protocols and be safe out there.

Vegan fast food has been trendy in NYC for years now, with restaurants like By Chloe (now Beatnic), Superiority Burger, (and coming soon ATL’s Slutty Vegan) leading the charge. But today, a new contender from the UK is descending on the Big Apple. Plant-based chain Neat Burger has launched its first venture in the U.S. with a NYC pop-up inside the Urbanspace food hall.

Backed by high-profile investors like actor Leonardo DiCaprio and racing champion Lewis Hamilton, Neat Burger is an alternative-protein company that has already made a name for itself, boasting multiple locations in England and winning PETA’s inaugural Company of the Year Award. Their NYC pop-up is the first of many, with plans to expand across the U.S. as well as open a permanent flagship store in the Big Apple.

With a mission to support less meat intake and encourage vegan/flexitarian lifestyles, the plant-based concept features a variety of vegan menu options like the Smash Burger, Chick’n Burger, Neat Dog, and Tater Tots.

Due to its myriad of health benefits, environmental reasons, and an overall increase in quality options available across grocery stores and restaurants-even local award-winning spots like Eleven Madison Park have fully shifted away from serving meat-adopting a plant-based diet continues to grow in popularity. The Good Food Institute reported plant-based food sales grew three times faster than total food sales in 2021, and the 2022 Whole Foods trend report predicted an increase in reducetarian diets.

DiCaprio himself is an avid supporter of the climate change movement, producing multiple environmental documentaries, donating to conservation societies, and even discussing the global issue in his 2016 Oscar speech.

“Every single person can help the planet and reduce climate change with one small choice every week,” DiCaprio tweeted alongside his announcement on partnering with Beyond Meat.

Neat Burger‘s NYC pop-up will be open to the public for the next six months, with the possibility of extending their lease into 2023.

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Kelsey Allen is an editorial assistant at Thrillist.

Food and Drink

Red Rooster Is Serving Free Chicken and Piping Hot Cash This Christmas in July

Get your early dose of festive cheer.

Red Rooster Christmas in July
Instagram / @redrooster_au

The cold weather in most parts of Australia coinciding with EOFY celebrations is the closest thing that we’ll get to snowy Christmas vibes. And if you’re in dire need of some festive cheer after the first six months of 2023, grab your ugly sweater and head to your nearest Red Rooster for Xmas in July deals.

From June 29 – July 31, 2023, Red Rooster is serving up free food items, a chance to win $10,000 or one of 10 merch packs valued at $400 and other fun prizes. All you have to do is sign up as a Red Royalty member and spend $5 on at a location near you or online.

Each week there’ll be new delicious deals and prizes to win. The week one deals have already dropped and they’re looking pretty tasty. You can get access to them via your Red Royalty account. The more you purchase, the more chances you have to win.

Spoiler alert: you can get 10 chicken nuggets for free, right now. Brb running to Red Rooster.

Terms and conditions apply. Visit Red Rooster’s Christmas in July to see all the deals.


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