New York

This New Williamsburg Eatery Has All of Your Favorite Korean Food Trends Under One Roof

At Afternoon, start with ramen-coated corn dogs before ordering up a croffle (croissant-waffle hybrid).

Photo by Cole Saladino for Thrillist
Photo by Cole Saladino for Thrillist
Photo by Cole Saladino for Thrillist

It’s most likely that Squid Game is on top of your radar when it comes to Korean entertainment, but for current food trends and eating, it’s all about Korean corn dogs.

This past summer, a new wave of NYC eateries specializing in Korean corn dogs-in Korea they’re referred to as “hot dogs”-cropped up throughout the city, making this popular Seoul street food covered with toppings like french fries or ramen noodles into one of the most sought-after foods to gain clout on social media.

Photo by Cole Saladino for Thrillist
Photo by Cole Saladino for Thrillist
Photo by Cole Saladino for Thrillist

The newest spot to serve them is Afternoon, an eatery in Williamsburg that debuted just this week. Opened by Group KFF-the restaurant group who also runs the various Dons Bogam and Jongro BBQ restaurants throughout the city, in addition to recently launching Jongro Gopchang, which specializes in tableside grilling of offal-besides corn dogs, Afternoon will also be a one-stop destination for a multitude of fashionable Korean food trends, including mochi donuts, croffles (a croissant-waffle hybrid), egg sandwiches, and coffee.

When it comes to its name, Group KFF chairman and founder, Kyung Rim Choi, tells us he chose Afternoon because “New Yorkers are so busy and always on the go, but there’s something about the afternoon time that allows us to relax.”

Photo by Cole Saladino for Thrillist
Photo by Cole Saladino for Thrillist
Photo by Cole Saladino for Thrillist

While additional locations on the Upper West Side, Flushing, and Fort Lee, NJ, are expected by the end of the year, and 50 total within the U.S. in the next three years, this Brooklyn location of Afternoon is one of the most anticipated. “Williamsburg suits the Afternoon concept,” he tells us. “There’s a lot of young people here, and the area is a place that see’s different trends early on.”

Via touchscreen kiosks, order crispy corn dogs from Jongro Rice Hotdog like the ramen noodle chips hot dog inside a fried ramen shell; sweet potato mozzarella hot dog with mozzarella; and cheddar cheese hot dog. Sauces include sriracha mayo, ketchup, honey mustard, creamy cheddar, and the Extra Spicy Boom Boom sauce.

Photo by Cole Saladino for Thrillist
Photo by Cole Saladino for Thrillist
Photo by Cole Saladino for Thrillist

Additional items include a mashup of Japanese mochi and American donuts from Mochi Mochi Donut in flavors like matcha, black sesame, ube, milk tea, chocolate, and coconut. Crofflles from Croffle Haus include toppings like cheddar, birthday cake frosting, and creamy tiramisu; and for all-day breakfast items, go for egg sandwiches from EggLab that’s set to launch at a later date. For coffee, sip on a cup from Brooklyn Roasting Company.

Afternoon is located at 148 N. 7th Street and open daily from 11 am-10 pm.Want more Thrillist? Follow us on InstagramTwitterPinterestYouTubeTikTok, and Snapchat.

Tae Yoon was born and raised in Queens, and is the Editor of Thrillist New York.

New York

Scavenge for Peeps Cookies and More Fun Treats in NYC This Easter

The best Easter desserts in NYC this spring include Easter Bunny Churros and Carrot Cake Macarons.

Photo courtesy of Funny Face Bakery
Photo courtesy of Funny Face Bakery
Photo courtesy of Funny Face Bakery

As spring makes its way through New York City, not only do we get to enjoy beautiful weather, stunning cherry blossoms, and cool activities priced at $Free.99, but it’s also the perfect time for some limited-edition desserts.

With Easter fast approaching, bakeries are filling their shops with tons of chocolate eggs, carrot cake-flavoured everything and all types of flavours that offer both nostalgia and innovation within the city’s dessert landscape. After you’ve picked up a cake from the city’s best new bakeries, from Easter Bunny Churros to Carrot Cake Macarons, here are 8 Easter desserts to try in NYC right now.

Photo courtesy of Magnolia Bakery
Photo courtesy of Magnolia Bakery
Photo courtesy of Magnolia Bakery

Magnolia Bakery

Throughout April
Various locations
There’s great news for devotees of Magnolia Bakery’s Classic Banana Pudding: For Easter, the spot is mixing up the iconic dessert’s vanilla pudding with some carrot cake. The Carrot Cake Pudding is filled with freshly grated carrots, coconuts, pineapples, raisins, and walnuts. And if both bananas and carrots aren’t your thing, they’ll be offering their Classic Vanilla Cupcakes in pastel colours with a Cadbury chocolate egg hidden inside.

Photo courtesy of Funny Face Bakery
Photo courtesy of Funny Face Bakery
Photo courtesy of Funny Face Bakery

Funny Face Bakery

Through Easter Sunday
NoHo and Seaport
Known for their celebrity face and meme-worthy decorated cookies, fans of Funny Face Bakery know that a new fun design is always just around the corner. For Easter, they’ve created the adorable Hoppy Easter decorated cookie that resembles a classic box of marshmallow Peeps. Along with that, they also have the return of their fan-favourite Caramel Pretzel Chip cookie flavour, plus a set of three mini-decorated cookies perfect for gifting.

The Doughnut Project

Friday, April 7 through Easter Sunday
West Village
With the ever-changing flavours at The Doughnut Project, it’s super easy to miss out on trying out a new debut. But this Easter weekend, there will be two new flavours available. One is of course, a carrot cake doughnut topped with a cream cheese glaze, and the other is known as the Doughnut Nest-a French cruller “nest” with a cream-filled doughnut hole “egg” in the centre.

Photo by Cole Saladino, courtesy of The Fragile Flour
Photo by Cole Saladino, courtesy of The Fragile Flour
Photo by Cole Saladino, courtesy of The Fragile Flour

The Fragile Flour

Wednesday, April 5 through Easter Sunday
East Village
For stellar vegan desserts this holiday, head to The Fragile Flour, a plant-based bakery and dessert wine bar. They’re known for going all out for each holiday with a variety of new pastry options that you can pair perfectly with a glass of wine. This Easter, they’ll have a whole dessert menu that’s both delicious and gorgeous for posting on IG. The menu includes Stuffed Carrot Cake Cookies, a Lemon Cake (whole or by the slice), some festive cupcakes, and specialty macarons.

Photo courtesy of Kreuther Handcrafted Chocolate
Photo courtesy of Kreuther Handcrafted Chocolate
Photo courtesy of Kreuther Handcrafted Chocolate

Kreuther Handcrafted Chocolate

Through mid April
Midtown
For a luxurious take on Easter chocolates, browse the selections available at Kreuther Handcrafted Chocolate. You can even pick the Easter Signature Chef’s Selection for a special box curated by award-winning chefs. For something other than chocolate, choose between the Carrot Cake Macarons or the cake flavored Easter Marshmallow Trio, both of which are almost too cute to eat.

La Churreria

Throughout April
Nolita
This churro-centric spot is putting the cutest Easter spin on their crispy cinnamon churros by twisting them up into bunnies and bunny ears. At Churreria, choose from a Bunny Churro Lollipop topped with your choice of chocolate or dulce de leche and sprinkles, or the bunny ear churros in the Ube and Matcha ice cream sundae or the Ube Milkshake, both of which are made with ice cream from il laboratorio del gelato.

Photo by Briana Balducci
Photo by Briana Balducci
Photo by Briana Balducci

Lafayette

Throughout April
NoHo
You’ve surely seen this croissant tons of times while scrolling through IG or TikTok, whether it’s the Pain au Chocolat one or the latest of the month. Known as Supr√™mes, these filled croissants went viral and continue to live up to the hype each time a new flavour comes out. April’s flavour-sour cherry amaretto with a Luxardo custard and toasted almonds. While you’ll have to be super early and wait in line during one of their three drops of the day to get a taste, we promise you it’ll be worth it.

Photo courtesy of Levain
Photo courtesy of Levain
Photo courtesy of Levain

Levain

Seasonal
Various locations
We all know the iconic cookies from Levain-they’re gigantic, perfectly crispy and chewy, and well worth the long lines. For spring, the shop is launching a new flavour: Caramel Coconut Chocolate Chip. Filled with gooey caramel chips, fresh shredded coconut, and melty dark chocolate, it’s one you’ve got to try while it’s still around. To further celebrate the new season, all of Levain’s storefronts will be decked out in spring floral displays, serving as the perfect backdrop for pictures.

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Alaina Cintron is an Editorial Assistant at Thrillist. Her work can also be found in Westchester Magazine, Girls’ Life, and Spoon University. When she’s not at her desk typing away, you can find her exploring a local coffee shop or baking a new recipe.

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