Food and Drink

Brace Yourselves, Potato Milk Is Coming

Your next dairy-free latte might come from the humble spud.

DUG Drinks
DUG Drinks
DUG Drinks

Modern food technology has taught us that you can make milk out of pretty much anything-pistachios, pecans, peas-and now potatoes. The latest plant-based alternative milk is gaining traction in Europe, and it’s only a matter of time before it makes its way over to the states.

According to a food and drink report released by British supermarket chain Waitrose, potato milk is set to be the biggest dairy free milk trend of 2022. And the store has recently welcomed the only brand of potato milk out on the market, DUG, onto its shelves.

The potato drink, developed by Professor Eva Tornberg at Lund University, launched in Sweden in 2021. “DUG has a very balanced taste, because, if you think about it, potatoes have a really neutral taste profile,” says Rachel Redman, marketing manager of DUG’s umbrella company, Veg of Lund. “This is one of DUG’s major strengths compared to other milk alternatives, which all have quite a distinctive taste that can affect whatever they are mixed with.” And the texture mirrors that of other creamy milk alternatives, with enough foaming potential for coffee.Potato milk is highly nutritious. It’s low in sugar and saturated fat and free from 14 of the most common allergens, like lactose, soy, gluten, and nuts, making it an ideal choice for those with intolerances. It’s also fortified with calcium, vitamin D, vitamin B12, and riboflavin, and happens to be the only plant-based alternative fortified with folic acid, a vitamin that helps your body produce and maintain new cells.

But perhaps the greatest selling point is the drink’s sustainability component. Its climate footprint is 75% lower than cow’s milk. And, compared to other plant-based milk sources, potatoes are twice as land efficient as growing oats and use 56 times less water than almonds.

Right now, you can only find potato milk across the pond. But its arrival in the U.S. might come sooner than you think. “We see similar trends in the U.S. as we see in the U.K. and Europe, and we have already seen demand for it from U.S.-based consumers and businesses alike,” Redman says. “At the moment the focus lies very much in making the U.K. launch a huge success, but we certainly see the U.S. as being a key strategic market in the future.”Want more Thrillist? Follow us on InstagramTwitterPinterestYouTubeTikTok, and Snapchat.

Jessica Sulima is a staff writer on the Food & Drink team at Thrillist. Follow her on Twitter and Instagram

Food and Drink

Red Rooster Is Serving Free Chicken and Piping Hot Cash This Christmas in July

Get your early dose of festive cheer.

Red Rooster Christmas in July
Instagram / @redrooster_au

The cold weather in most parts of Australia coinciding with EOFY celebrations is the closest thing that we’ll get to snowy Christmas vibes. And if you’re in dire need of some festive cheer after the first six months of 2023, grab your ugly sweater and head to your nearest Red Rooster for Xmas in July deals.

From June 29 – July 31, 2023, Red Rooster is serving up free food items, a chance to win $10,000 or one of 10 merch packs valued at $400 and other fun prizes. All you have to do is sign up as a Red Royalty member and spend $5 on at a location near you or online.

Each week there’ll be new delicious deals and prizes to win. The week one deals have already dropped and they’re looking pretty tasty. You can get access to them via your Red Royalty account. The more you purchase, the more chances you have to win.

Spoiler alert: you can get 10 chicken nuggets for free, right now. Brb running to Red Rooster.

Terms and conditions apply. Visit Red Rooster’s Christmas in July to see all the deals.


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