Food and Drink

Are Mustard Drinks a Thing Now?

Grey Poupon wine and mustard-gin cocktails have arrived.

Photos courtesy of Shaun Stewart and Grey Poupon; Design by Maitane Romagosa for Thrilist
Photos courtesy of Shaun Stewart and Grey Poupon; Design by Maitane Romagosa for Thrilist
Photos courtesy of Shaun Stewart and Grey Poupon; Design by Maitane Romagosa for Thrilist

Mustard can be a controversial topic. Some think the condiment is abrasively sharp, the bright yellow a bit off-putting, and only use it for the occasional corndog. To others, myself included, mustard is something to obsess over and each version, whether dijon or whole grain, has its place in the kitchen. But does mustard have a place in cocktails and wine?

According to Shaun Stewart, a Baltimore-based bartender, the answer is yes. He first stumbled upon a mustard-infused cocktail at now-shuttered vegan Philadelphia bar, V Street, and has since become “minorly obsessed with it,” dubbing it the perfect ingredient to include in cocktails that can pair well with pickles and more savoury foods.

“I didn’t want to go down the Bloody Mary route,” he says of developing his own mustard cocktail-aptly called Dijon-Vu-“but more of that savoury cocktail that could work really well with food. It just started with gin and then I [included] turmeric and fennel and pretty much I made a super fancy vinaigrette that was used as my flavouring agent for the cocktail.” The Dijon-Vu is served at John Brown General & Butchery where it pairs perfectly with the cuts of meat coming out of the butcher chop.

“It makes sense with food. That’s literally what this cocktail’s made for. You can have it on its own and it’ll be a little abrasive and a little bit upfront, because it’s literally drinking mustard,” explains Stewart, who compares the Dijon-Vu to French’s (“but in the best way possible”). But, with food, the mustard cocktail is another harmonious component of a wonderful meal. “We do a housemade sausage that changes consistently and it’s funny that we’ll go through chorizo and rotwurst and all these different other flavours-the mustard always stands up to it.”

Stewart is not the only one looking to mustard for drink inspiration. Grey Poupon just recently debuted a white wine infused with mustard seeds, La Moutarde Vin, which serves as a nod to the white wine that’s used within the dijon mustard that gives it its signature rich flavour.

“When we first began development of La Moutarde Vin, we wanted to create a limited-edition white wine to celebrate the white wine used in our one-of-a kind Dijon recipe-in contrast to the majority of dijon mustards that use vinegar-and give people a reason to slow down and savour their meals,” says Danielle Coopersmith, a brand manager at Kraft Heinz. La Moutarde Vin was dreamt up in early 2021 and crafted in partnership with The Wine Foundry, a Napa Valley winery that specializes in customizable wines.

“In this wine making process, we allowed the Viognier ample hang time on the vine to develop full flavour and it was harvested at its peak. Once harvested, the grapes were pressed as soon as they arrived on the winery floor, and the juice was cold fermented in stainless steel until the wine achieved zero residual sugar,” Coopersmith explains. Following that, the wine was aged in stainless steel casks and Grey Poupon mustard seeds were added to imbue the wine with its herbaceous flavour. The result is a wine described as bright, with pronounced acidity as well as citrus and floral characteristics.

Similarly to Stewart, Coopersmith recommends the wine be enjoyed alongside foods that typically contain mustard or pair well with mustard-like a croque monsieur or charcuterie plate.

Does mustard have a bright future in the world of beverages-cocktails, wines, drinking vinegars, and more? Stewart says yes, but doesn’t believe mustard will be alone. “I think it will be straight condiments. That’s going to progress into more places that are finally going to try to bring a harmonious side between the back of the house, kitchen side, and then the bar side.” Stewart has his heart set on experimentations with Filipino banana ketchup and sweet chili sauce, because after a zippy mustard cocktail, the opportunities for new flavour combinations are boundless.

“We just have to figure out the food that’s going to work,” he says. “The biggest thing that I hate when going out is when I have this amazing cocktail and this amazing meal and they don’t pair really well together. That’s when we’re going to start seeing more and more of that come into play.”

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Kat Thompson is a senior staff writer of food & drink at Thrillist. Follow her on Twitter @katthompsonn

Food and Drink

Red Rooster Is Serving Free Chicken and Piping Hot Cash This Christmas in July

Get your early dose of festive cheer.

Red Rooster Christmas in July
Instagram / @redrooster_au

The cold weather in most parts of Australia coinciding with EOFY celebrations is the closest thing that we’ll get to snowy Christmas vibes. And if you’re in dire need of some festive cheer after the first six months of 2023, grab your ugly sweater and head to your nearest Red Rooster for Xmas in July deals.

From June 29 – July 31, 2023, Red Rooster is serving up free food items, a chance to win $10,000 or one of 10 merch packs valued at $400 and other fun prizes. All you have to do is sign up as a Red Royalty member and spend $5 on at a location near you or online.

Each week there’ll be new delicious deals and prizes to win. The week one deals have already dropped and they’re looking pretty tasty. You can get access to them via your Red Royalty account. The more you purchase, the more chances you have to win.

Spoiler alert: you can get 10 chicken nuggets for free, right now. Brb running to Red Rooster.

Terms and conditions apply. Visit Red Rooster’s Christmas in July to see all the deals.

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