While CBD, or cannabidiol, can be found in just about anything these days-food, drinks, toiletries, and more-a Houston company has decided to use an entirely different part of the cannabis plant: hemp seed.
Founded by lifelong friends Ben Williams and Wendell Robbins III, Highway Vodka launched in 2019 but had been in the works for eight years prior. Williams and Robbins began distilling vodka as a hobby. They visited Williams’ friend in California and were introduced to people distilling with marijuana. After returning home, the duo was inspired to experiment with other parts of the cannabis plant in their distilling and eventually landed on hemp. Once they chose vodka as their base spirit, they started distilling with hemp seed, which provides added benefits and flavour.
“The magic really lies in Highway’s distinct mash, which is rounded out by a unique strain of hemp and corn,” says Williams.
One of the most common questions the founders get is whether their vodka contains marijuana. Hemp is the male part of the cannabis plant and contains no THC unlike in marijuana, the female part of the cannabis plant. Hand bottled at their distillery in Houston, the mash is cooked and transferred to the fermentation phase, during which period hemp oil forms-a quality that separates Highway from other vodkas.
“Once transferred to the still, that same hemp oil acts as one last filtration for adverse congeners, aka the compounds in alcohol that can cause hangovers,” Williams says. “This also yields a smoother product that has a noticeably different viscosity and mouth feel than other vodkas. Highway is only distilled six times in order to preserve the nuance of the grain, thus yielding a product that displays a natural kiss of sweetness paired with earthy notes.”
After they nailed the initial formula and decided to try to take the product to market, they had to apply for the distillery permits. That process alone took two-and-a-half years because of its hemp inclusion. Now, Highway Vodka is the first Black-owned distillery in Houston and making major waves in the spirits industry. On the market for less than two years, the company has seen more than 500% growth year over year.
“There has been a robust discovery for Black-owned products, which has ultimately helped us garner even more support from within our community,” Williams says.
With distribution in Texas, Georgia, California and Florida, and available for home delivery via reservebar.com, Williams and Robbins are slowly hoping to build a hemp vodka empire. Many distributors are hesitant to take a chance on smaller, less-known brands, so it’s a major feat for Highway to be distributed in four states (and counting). Williams says many Black spirits owners face distribution challenges for that reason.
“Ultimately, I want to build a generational brand and company that will truly stand the test of time, while also providing opportunities and pathways for people that look like me and identify with our cultural community,” he says.
Interested in making your own cocktail with Highway Vodka? Try the tropically inspired White Widow cocktail below.
30ml Highway Vodka
20ml of coconut liqueur
15ml lime juice
15ml half and half
15ml simple syrup
1 egg white
1. Add all ingredients into a cocktail shaker. Dry shake vigorously for 30 seconds.
2. Add ice, then repeat the shake method.
3. Strain into coupe glass and garnish with a lime.
The cold weather in most parts of Australia coinciding with EOFY celebrations is the closest thing that we’ll get to snowy Christmas vibes. And if you’re in dire need of some festive cheer after the first six months of 2023, grab your ugly sweater and head to your nearest Red Rooster for Xmas in July deals.
From June 29 – July 31, 2023, Red Rooster is serving up free food items, a chance to win $10,000 or one of 10 merch packs valued at $400 and other fun prizes. All you have to do is sign up as a Red Royalty member and spend $5 on at a location near you or online.
Each week there’ll be new delicious deals and prizes to win. The week one deals have already dropped and they’re looking pretty tasty. You can get access to them via your Red Royalty account. The more you purchase, the more chances you have to win.
Spoiler alert: you can get 10 chicken nuggets for free, right now. Brb running to Red Rooster.